Amazing Cat Photo

The latest trend in web headlines is so simple, you’ll wonder why no one has ever thought of it before. You won’t believe the real story.

Or maybe you will. It’s not very complicated, actually. You just don’t tell the reader squat, hinting at something amazing, unbelievable, repugnant, insane or life-affirming beneath. And then you get a click and a share on social media. It’s pretty dang simple.

Try it yourself sometime.

(Irrelevant cat photo by Scragz on Flickr.)