I love Tito’s Tacos. You love Tito’s too.
No wait, what are we saying? Tito’s Tacos represents everything that’s wrong with Mexican food in Los Angeles. The taco shells slice the roof of your mouth. The cheese is sticky. The chile con carne is goop. The salsa is watery. But the place is incredibly popular. There’s always a line outside, with everyone patiently waiting for the runs.
We’ve never understood the appeal. The tacos are OK, sure. But they are nothing special. But seeing this commercial suddenly made everything click. Seriously, within the genre of bad advertising, this 30-second spot is an unabashed masterpiece. The best part might be that guy in the tan tanktop who looks topless there for a sec. Or maybe it’s just the amazing jingle.
You know you love Tito’s. Just go buy a taco. Or get the only thing better: two tacos.